Common Sense Rules: What you really need to know about business by Deborah Meaden
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Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2’sDragons’ Den, and inCommon Sense Rulesshe shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes – and the failures – of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.
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Common Sense Rules: What you really need to know about business by Deborah Meaden
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