Upstart

At 25 years old, Alexandria Procter became SA’s youngest startup tech wunderkind. During her December break from UCT in 2018, from her childhood bedroom, she came up with the idea for DigsConnect.

Deeply affected by the violent student protests which swept university campuses in 2016, Alexandria created a website that would address the tumultuous student housing crisis. In 2019 DigsConnect disrupted the local tech terrain by raising R12 million in its first seed fundraising round. DigsConnect has subsequently transformed from being a local student startup, to catapulting into the global fourth industrial revolution.

Born in a small town in the Eastern Cape, Alexandria’s career was characterised by defiance, rebellion and Friday afternoon detentions. Never one to toe the line, this is the unique and inspiring story of a girl who dared to dream big. While UPSTART is a deeply personal memoir, it also offers priceless business insights and advice around startups and new tech.