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The Winner Effect: The Science of Success and How to Use It by Ian Robertson

Name: The Winner Effect: The Science of Success and How to Use It by Ian Robertson
SKU: BF121744543005
Price: 12.80 USD
Availability: InStock

Original price was: $16.00.Current price is: $12.80.

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SKU: BF121744543005 Category: Book

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The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.